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BT wasn’t really sure if they wanted any social for their latest campaign… so they only briefed us on it the day before the shoot. ⚰️  Gotta be agile!

After a quick brainstorm, we landed on the idea of using a 360 camera to achieve the popular tiny-planet effect, and highlight the idea that BT has the back (the front, the side and every other angle) of your business covered!

Geared up with fully charged phones and a 360 camera, we went ahead with a B-crew and captured loads of lo-fi, playful footage for paid & organic 9x16.
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