Fashion brands rarely get it right when they use #IRL.

So, I figured, they could use a helping hand in the "real life" department at Calvin Klein.

This is the campaign they "accidentally" launched in 2019:

Schermafbeelding 2020-05-23 om 22.13.47.

However, this is what they should have launched instead:

Dia1.jpeg
Dia3.jpeg
Dia5.jpeg
my calvins irl x.jpg
my calvins irl y.jpg