EuroMillions’ summer ads were all about dance and the feeling of playing/ winning. 
For the matching social ads, we worked together with the dancers to create choreographies that were tailored to all the different social specs (9x16, 1x1 and 16x9) to fully optimise the online space and tailor the viewing experience to the platforms and context, resulting in a fun bespoke set of ads!
 
 

9x16