Iams set out on a mission this Thanksgiving to raise awareness about obesity among dogs. A giant inflatable dog named Waylon got stuck between two buildings on his way to the famous thanksgiving parade. On socials, the real Waylon is giving tips on how to maintain a healthy weight.
 
Shot in Rhode Island, with a charming dog, an even more charming owner and a range of dynamic cameras, the social assets come together as a suite of fast-paced, entertaining episodes.