Sometimes, the most boring briefs are the biggest opportunities to challenge your clients, which is exactly what we did across our banking portfolio last year.

On Bank Of Scotland, we recently created a lovely asset for TikTok to explain their Ready-Made Investments to a younger audience. Clients were a bit sceptical at first, but they ended up loving the playful, vibrant asset and even allowed us to cast a new brand voice for TikTok to resonate with a younger audience.