This was a fun one! Surf gave us carte-blanche in creating this year’s TikTok campaign with brand ambassador Dani Dyer. We came up with a game-show format called “What’s that smell?” in which Dani tries to make every nasty-smelling piece of clothing “Perf with Surf” again. 
The campaign consisted of 3 different TikToks and was supported in OOH.