The insight for this LEGO brief was: Teenagers don't pick up the bricks anymore. 

Two very different poster campaigns (because, why only make 1?) try to highlight the relevance of LEGO, regardless of your age or interests. 

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IDEA 1: LEGO GENIUS

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IDEA 2: PERSONAL INSTRUCTIONS

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To play, press and hold the enter key. To stop, release the enter key.