The insight for this LEGO brief was: Teenagers don't pick up the bricks anymore. 

Two very different poster campaigns (because, why only make 1?) try to highlight the relevance of LEGO, regardless of your age or interests. 

IDEA 1: LEGO GENIUS

IDEA 2: PERSONAL INSTRUCTIONS

  Judith tulkens  

London based fruitcake with a hint of belgian chocolate

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