When someone says 'vagina', I'm all ears. Bodyform was looking for a piece of clothing to celebrate the vagina. So, I took to the brief from an advertiser's perspective and recognised that vaginae are essentially the first piece of state-of-the-art technology in history. Then I created a campaign that focused on editorial content. The visuals consisted of unique VR codes in the shape of a vagina that could be shown virtually anywhere. When scanning the code, you would gain access to a platform solely dedicated to the vagina, which I therefore like to call: "The Pink Platform".